There are two things the internet loves more than anything else: NFTs and EA microtransactions. In a conference call following today’s financial report, investors asked EA the obvious question: what if you put the two together? What if FIFA Ultimate Team cards were also NFTs? To what will surely be the great delight of every observer, EA seems open to the possibility.
Asked about the rise of ‘play-to-earn’ features in games – or at least the increased discussion about the potential of NFTs in games – EA CEO Andrew Wilson says “I do think it will be an important part of the future of our industry. But it’s still early to figure out how that’s going to work. I feel good about our position with respect to that.”
Alluding to features like FIFA Ultimate Team, Wilson says “as a company, we have been leaders in the creation of digital content that has real collectable value in the embedding of that content as part of live services. What we know about collection over time is that collectability is far more valuable to the collector where the collected item has utility. In the context of the games that we create and the live services that we offer, collectable digital content is going to play a meaningful part in our future. It’s still early to tell, but I think we’re in a really good position, and you should expect us to think more innovatively and creatively about that on a go-forward basis.”